Privacy Policy

DATA PROTECTION DECLARATION

INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PERSON

1.1 Thank you for visiting our website and for your interest. Below, we inform you about how your personal data is handled when you use our website. Personal data includes all data that can personally identify you.

1.2 The responsible party for data processing on this website, in accordance with the General Data Protection Regulation (GDPR), is [Shop Name]. The responsible party for data processing is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), we use SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser's address bar.

DATA COLLECTION WHEN VISITING OUR WEBSITE When using our website for purely informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used (if applicable, in anonymized form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data is not transferred or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

COOKIES To make your visit to our website more attractive and to enable the use of certain functions, we use cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are placed, they collect and process certain user information, such as browser and location data and IP address values, to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

In some cases, cookies serve to simplify the order process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing takes place in accordance with Art. 6(1)(b) GDPR for the performance of the contract or in accordance with Art. 6(1)(f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we work with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the collected information in the following sections.

Please note that you can set your browser to inform you about the placement of cookies and individually decide on their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer: Managing Cookies in Internet Explorer
Firefox: Allowing and Rejecting Cookies in Firefox
Chrome: Managing Cookies in Google Chrome
Safari: Managing Cookies in Safari
Opera: Managing Cookies in Opera

Please note that if you do not accept cookies, the functionality of our website may be limited.

CONTACTING US When you contact us (e.g., via a contact form or email), personal data is collected. The specific data collected in the case of a contact form is evident from the respective contact form. This data is used solely for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted after your request has been definitively resolved, provided there are no statutory retention obligations.

DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING In accordance with Art. 6(1)(b) GDPR, personal data is further collected and processed if you provide it to us for the execution of a contract or when opening a customer account. The data collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned responsible person. We store and use the data you provide for contract processing. After the complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use data, which is legally permitted and about which we inform you in this declaration.

USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Newsletter Subscription

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter if you have explicitly confirmed that you consent to the sending of newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter in the future by clicking on the corresponding link.

By activating the confirmation link, you give us your consent to use your data in accordance with Art. 6(1)(a) GDPR. When registering for the newsletter, we store the IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later time. The data collected when registering for the newsletter will be used exclusively for promotional purposes via the newsletter.

You can unsubscribe from the newsletter at any time by using the link in the newsletter or by sending a corresponding message to the responsible person mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to further use data, which is legally permitted and about which we inform you in this declaration.

6.2 Sending Newsletters to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers on similar goods or services from our range via email. For this, we do not need to obtain separate consent from you. The data processing is based solely on our legitimate interest in personalized direct advertising in accordance with Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you emails. You have the right to object to the use of your email address for the above-mentioned advertising purposes at any time with effect for the future by informing the responsible person at the beginning. In this case, you will only incur transmission costs according to the base rates. After receiving your objection, the use of your email address for advertising purposes will be immediately stopped.

DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, as far as this is necessary for the delivery of the goods. Your payment data will be passed on to the credit institution commissioned with the payment processing as far as this is necessary for the payment processing. If payment service providers are used, we explicitly inform you about this below. The legal basis for the transfer of data is Art. 6(1)(b) GDPR.

7.2 Use of Payment Service Providers (Payment Services)

PayPal
For payments via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. 6(1)(b) GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to carry out a creditworthiness check for the payment methods credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be processed in accordance with Art. 6(1)(f) GDPR based on PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the credit report result, these are based on a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of the score values.

For further information on data protection, including the credit bureaus used, please refer to PayPal's privacy policy: PayPal Privacy Policy

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

SOFORT
If you select the "SOFORT" payment method, the payment will be processed by SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we provide your information communicated during the order process, along with the information about your order, in accordance with Art. 6(1)(b) GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The data is passed on solely for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose.

For further information on the data protection policies of SOFORT, please refer to the following internet address: SOFORT Data Protection

CONTACT FOR EVALUATION REMINDER Own Evaluation Reminder (Not Sent by a Customer Rating System)

We use your email address to send you a one-time reminder to submit a rating of your order for the rating system we use, provided you have given us your explicit consent to do so during or after your order in accordance with Art. 6(1)(a) GDPR.

You can revoke your consent at any time by sending a message to the data controller.

USE OF SOCIAL MEDIA: SOCIAL PLUGINS 9.1 Facebook Plugins with Shariff Solution

Our website uses so-called social plugins ("plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To better protect your data when visiting our website, these buttons are not fully integrated as plugins, but only using an HTML link. This form of integration ensures that when a page on our website containing such buttons is opened, no connection is made with Facebook's servers. Only when you click the button does a new browser window open and the Facebook page opens where you can interact with the plugins (possibly after entering your login data).

Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

The purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights and settings to protect your privacy, can be found in Facebook's privacy policy: Facebook Privacy Policy

9.2 Google+ Plugins with Shariff Solution

Our website uses so-called social plugins ("plugins") from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To better protect your data when visiting our website, these buttons are not fully integrated as plugins, but only using an HTML link. This form of integration ensures that when a page on our website containing such buttons is opened, no connection is made with Google+ servers. Only when you click the button does a new browser window open and the Google+ page opens where you can interact with the plugins there (possibly after entering your login data).

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

The purpose and scope of data collection and the further processing and use of data by Google, as well as your rights and settings to protect your privacy, can be found in Google's privacy policy: Google Privacy Policy

9.3 Instagram Plugin with Shariff Solution

Our website uses so-called social plugins ("plugins") from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To better protect your data when visiting our website, these buttons are not fully integrated as plugins, but only using an HTML link. This form of integration ensures that when a page on our website containing such buttons is opened, no connection is made with Instagram's servers. Only when you click the button does a new browser window open and the Instagram page opens where you can interact with the plugins there (possibly after entering your login data).

Instagram LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

The purpose and scope of data collection and the further processing and use of data by Instagram, as well as your rights and settings to protect your privacy, can be found in Instagram's privacy policy: Instagram Privacy Policy

ONLINE MARKETING 10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display ads relevant to users, improve campaign performance, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to track which ads are displayed in which browser, and can prevent them from being displayed multiple times. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.

In addition, DoubleClick cookies can be used to track conversions related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information.

By using the marketing tools employed, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through this tool and inform you according to our knowledge: By integrating DoubleClick, Google receives the information that you have visited the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google may associate the visit with your account. Even if you are not registered with Google or are not logged in, it is possible that the provider will obtain and store your IP address.

If you wish to object to participation in this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, Google Ad Settings, where this setting will be deleted if you delete your cookies. You can also contact the Digital Advertising Alliance at www.aboutads.info to learn how to set cookies and make the necessary settings. Finally, you can set your browser to inform you about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and within the framework of Google AdWords, conversion tracking by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites. We can determine how successful individual advertising measures are by analyzing the data of the advertising campaigns. In doing so, we pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an ad placed by Google AdWords. Cookies are small text files stored on your computer system. These cookies usually expire after 30 days and are not used to identify individuals. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Thus, cookies cannot be tracked through the websites of AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users.

If you do not wish to participate in tracking, you can opt out by disabling the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6(1)(f) GDPR.

You can permanently disable cookies for ad preferences by setting your browser accordingly or by downloading and installing the browser plugin available via the following link: Google Ad Settings Plugin

Please note that certain functions of this website may not be available or may be limited if you have disabled the use of cookies.

WEB ANALYSIS SERVICES Google Universal Analytics

This website uses Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," text files that are stored on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) is generally transmitted to and stored by Google on servers in the United States.

This website uses Google Analytics exclusively with the extension "anonymizeIp()", which ensures that IP addresses are anonymized by shortening them and excludes a direct personal reference. By activating this extension, Google will truncate your IP address within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before it is transmitted to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

You can refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent the data generated by the cookie and related to your use of the website (including your IP address) from being collected and processed by Google by downloading and installing the browser plugin available via the following link: Google Opt-Out Browser Plugin

As an alternative to the browser plugin or within browsers on mobile devices, click the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and for this domain; if you delete your cookies in this browser, you must click this link again): Google Analytics Deactivation

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU. This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out using a user ID. The first time a page is opened, the user is assigned a unique, permanent, and anonymous ID that is set across devices. This makes it possible to assign interaction data from different devices and from different sessions to a single user. The user ID contains no personal data and does not transmit personal data to Google.

You can object to the collection and storage of data at any time with effect for the future. For this purpose, you must disable Google Analytics on all systems you use, for example, in another browser or on your mobile device. You can do this using a browser plugin from Google: Google Opt-Out Browser Plugin

For more information on Universal Analytics, visit: Google Universal Analytics

RETARGETING/REMARKETING/REFERRAL ADVERTISING Facebook Custom Audience via the Pixel Process

This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If explicit consent is given, this allows tracking of the behavior of users after they have viewed or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising campaigns.

The collected data is anonymous to us, so it does not give us any conclusions about the identity of the users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile and enabling Facebook to use the data for its own advertising purposes in accordance with Facebook's data usage policy. You can allow Facebook and its partners to place ads on and outside of Facebook. A cookie may also be stored on your computer for these purposes. These processes are carried out exclusively with your explicit consent in accordance with Art. 6(1)(a) GDPR.

Consent for the use of the Facebook Pixel may only be given by users over 13 years of age. If you are younger, we request that you ask your legal guardians for permission.

Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

To disable the use of cookies on your computer, you can set your internet browser so that no cookies can be stored on your computer in the future, or cookies that have already been stored can be deleted. Disabling all cookies may mean that some functions on our website can no longer be performed. You can also disable the use of cookies by third parties such as Facebook on the following website of the Digital Advertising Alliance: Digital Advertising Alliance Choices

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing, which allows us to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google places a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.

Further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads that you see on the web. If you are logged in to Google during your visit to our website, Google will use your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, Google temporarily combines your personal data with Google Analytics data to form target groups.

You can permanently disable cookies for ad preferences by downloading and installing the browser plugin available via the following link: Google Ad Settings Plugin

You can also contact the Digital Advertising Alliance at Digital Advertising Alliance for information on how to set cookies and make the necessary settings. Finally, you can set your browser to notify you when cookies are set and decide individually on their acceptance or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

RIGHTS OF THE DATA SUBJECT 13.1 The applicable data protection law grants you comprehensive data subject rights (rights of access and intervention) vis-à-vis the data controller regarding the processing of your personal data, about which we inform you below:

Right to information pursuant to Art. 15 GDPR: In particular, you have the right to obtain information about your personal data that we process, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, the right to lodge a complaint with a supervisory authority, the origin of your data if it was not collected by us from you, the existence of automated decision-making, including profiling, and, if applicable, meaningful information about the logic involved and the significance and expected consequences of such processing for you, as well as your right to be informed of the safeguards pursuant to Art. 46 GDPR when your data is transferred to third countries.
Right to rectification pursuant to Art. 16 GDPR: You have the right to request the correction of inaccurate data and/or the completion of incomplete data that we hold about you without undue delay.
Right to erasure pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data if the conditions of Art. 17(1) GDPR are met. However, this right does not exist, in particular, if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.
Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data is being verified if you refuse the deletion of your data due to unlawful data processing and instead request the restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data once the purpose has been achieved, or if you have objected to processing on grounds relating to your particular situation pending verification of whether our legitimate grounds override your interests.
Right to information pursuant to Art. 19 GDPR: If you have asserted the right to rectification, erasure, or restriction of processing against the data controller, the data controller is obliged to inform all recipients to whom the personal data concerning you has been disclosed of this rectification, erasure, or restriction of processing unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another data controller, as far as this is technically feasible.
Right to withdraw consent pursuant to Art. 7(3) GDPR: You have the right to withdraw your consent to the processing of data at any time with effect for the future. In the event of withdrawal, we will immediately delete the data concerned unless further processing can be based on a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of the processing carried out based on the consent until the withdrawal.
Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work, or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

13.2 RIGHT TO OBJECT

If we process your personal data based on our legitimate interest as part of a balancing of interests, you have the right to object to this processing at any time with effect for the future on grounds arising from your particular situation.

If you exercise your right to object, we will stop processing the data concerned. However, further processing is reserved if we can demonstrate compelling legitimate grounds for processing that override your interests, fundamental rights, and freedoms, or if the processing serves the establishment, exercise, or defense of legal claims.

If we process your personal data for direct marketing purposes, you have the right to object to the processing of your personal data for such advertising purposes at any time. You can exercise the objection as described above.

If you exercise your right to object, we will stop processing the data concerned for direct marketing purposes.

DURATION OF STORAGE OF PERSONAL DATA The duration of the storage of personal data is determined based on the respective statutory retention period (e.g., commercial and tax retention periods). After the expiration of the period, the corresponding data is routinely deleted, provided it is no longer required for the fulfillment of the contract or the initiation of a contract and/or we have no legitimate interest in further storage.